Lenovo felt that Apple’s ads for it’s new ultraportable notebook, the Macbook Air were a little misleading.  Their response ad, outlined below, points out a few essential items you might need with your sexy new notebook that take the “ultra” out of “ultraportable”.

Lenovo Thinkpad X300 response Ad – (1:17)

For comparison, here is the original Apple Ad – (0:30)

The Apple advertisiment is great, simple and powerful while still being hip and sexy.  However, Apple’s weak spot is that they try very hard to show off their cool factor. Lenovo found an equally powerful way, in their response, to both educate the consumer and undercut Apple’s coolness with sensibility.