Looking for that great idea to build into a business? Capitalize on the trends around you…

Here is one company that leverages their understanding of the fashion landscape and takes advantage of the trends they see. The company, cleverly titled Bag Borrow or Steal, allows women to rent high-end designer handbags  or jewelry on a weekly or monthly basis. Users can sign up for memberships that offer discounts and abilities to get on the “wait list” for popular bags. They have a nice selection and some very desireable bags (or so my wife tells me .

What I like about this company is that they’ve introduced the concept of renting high-end fashion accessories, in effect becoming the only player in their newly created field.

The rental craze has expanded into other luxury goods recently (timeshares, exotic cars, private jets), but Bag Borrow or Steal has a potential to reach a much larger market. Bringing luxury to the millions of women, who previously could only oohh and ahh from the sidelines or store windows.

Bravo for the creativity and the daring to forge a new path!